Nick Mackay

SEO Content Specialist

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An accomplished digital marketing expert with 8 years of agency experience, I specialise in Google and Facebook/Instagram ads, copywriting, SEO, web analytics, email marketing, digital strategy and digital project management. With extensive experience working for major national and international brands, as well as small to medium businesses, I can help you get the most value from your online presence.

Whether you are dipping your toe into online marketing for the first time, or looking to optimise your digital strategy, I can work with you to help your business grow. I’ll get to know and understand your business to make sure the work I provide will always help you achieve your objectives. My focus is on strategies and campaigns that drive conversions and increase sales.

Skills / Competency

  • Google Ads keyword and competitor research, campaign setup and optimisation, ad copywriting and reporting
  • Facebook and Instagram campaign setup and optimisation, ad copywriting/creation and reporting
  • SEO strategy, writing and implementation
  • Google Analytics planning/setup, Data Studio interactive dashboard reporting, insights and actionable recommendations
  • Digital strategy consultation, work-shopping and actionable recommendations
  • Copywriting and blog article writing
  • Social media strategy and execution
  • Content strategy and execution
  • Email marketing campaign strategy, execution and reporting
  • Digital project management

Qualifications / Licenses