The “Perfect Audience” new acquisition can help you;
• Drive quality leads to sites with lookalike audiences
• Capture more leads by retargeting unknown web visitors
• Convert more leads by reinforcing branding with remarketing
• Bring in more revenue by upselling/cross-selling to current customers
From just one interface, Perfect audience also;
Replicate Your Best Customers
Perfect Audience gives you the ability to target prospects that have the same known attributes as your client’s highest value customers with lookalike audiences – so you can attract new leads that are instantly more likely to convert.
Simply establish a source audience, like people who have viewed a video or previously purchased from your client (you can identify these people already in SharpSpring!), and use those data points to finds new, similar people.
Connect with Anonymous Web Visitors
Imagine a way to connect with the 98% of visitors to your client’s website who leave without converting.
With Perfect Audience, you’ll get a site tracking tag to add to their websites. The tracking tag then places an anonymous cookie in the browser of every person who visits the site.
The platform searches for previous web visitors based on their unique cookies across Facebook and thousands of websites in the Perfect Audience network, serving your client’s ads to them for a hyper-personalized experience.
Convert More Leads and Reinforce Your Brand
Let’s say a customer visits a site but leaves without making a purchase. With SharpSpring, you’re able to track those leads and communicate with them appropriately based on their behaviour to close the sale.
Adding Perfect Audience to the equation means you’re able to take that communication even further. Show leads targeted ads designed to encourage them to return and complete their purchase when they visit other websites, use social media, watch videos, and use other mobile apps.
The user experience can be customized, much like with marketing automation, so that ads feature only the product they viewed, the benefit of purchasing from your client’s service rather than a competitor, or another special offer.
Remarketing helps you reach a huge percentage of people who came to the site and left without converting.
Upsell and Cross-sell to Current Customers
It’s natural to focus on customers that haven’t converted yet, but it’s crucial to keep the lines of communication open with existing customers.
Perfect Audience allows you to retarget existing customers with relevant ads, increasing each customer’s lifetime value and average order value, in turn increasing your revenue per customer.
In summary, we could not be more excited to bring this new platform and revenue opportunity to you, and we hope you’re as excited as we are.